It's not just what you sell for.
It's what you keep.
While most real estate companies talk about how much they sell, we focus on something more important—how much equity our clients keep.
Louis Fong
Founder & Broker Associate
After a 25-year career serving Silicon Valley with the San Jose Fire Department—rising from firefighter and paramedic to Deputy Fire Marshal—I brought that same commitment to service, preparation, and accountability to real estate.
Before founding Equitas Homes, I spent six years working alongside a Top 1% Silicon Valley real estate team with more than $1 billion in career sales.
That experience also showed me how much the real estate industry has changed. Technology, automation, AI, and modern marketing have made it possible to operate a highly efficient brokerage without the traditional overhead that homeowners have historically paid for through higher commissions.
I founded Equitas Homes around a simple idea: use technology to reduce the cost of delivering exceptional real estate service—not the quality of the service itself.
The result is full-service representation, professional marketing, experienced negotiation, and a 1% listing fee designed to help homeowners keep more of their equity.
What Equitas Means
The name Equitas is rooted in the principles of fairness, equity, balance, and doing what is right. Those ideas aren't simply part of our name. They're the foundation of how we believe real estate should work.
Fairness
Homeowners deserve exceptional representation at a fair price. What you pay should make sense for the service, expertise, and value you receive.
Equity
Your home is often one of your largest financial assets. Our job is not only to help you achieve a strong sale price, but to help protect the equity you've spent years building.
Balance
Exceptional service and reasonable fees shouldn't be mutually exclusive. We combine experienced representation, professional marketing, modern technology, and an efficient business model to deliver both.
Integrity
Straightforward advice. Transparent pricing. No gimmicks and no hidden fees. We believe our responsibility is simple: represent our clients' interests and help them make informed real estate decisions.
“We created Equitas Homes around a simple belief: homeowners shouldn't have to choose between exceptional real estate service and keeping more of their equity.”
Technology has changed nearly every part of the real estate transaction. We believe homeowners should benefit from those efficiencies too.
That's why Equitas Homes combines experienced representation, professional marketing, modern technology, AI-powered workflows, and a lean brokerage model to provide full-service representation at a more reasonable cost.
Better technology. Lower overhead. Full service.
More equity stays with you.
Discover what a 1% listing fee could keep in your pocket.
See your estimated home value, selling costs, and potential net proceeds with our Santa Clara County Home Value & Net Equity Calculator.
Prefer to talk first? Contact Louis Fong.